November 2025
Hi Chefs,
Welcome to the November edition of Chef Hub!
You may have noticed a few messages from us recently asking you to complete a short survey, we wanted to give you a bit more context on that.
Earlier this month, we set out to better understand what our customers value most, where we can improve, and where new opportunities for growth might exist. One clear theme stood out: customers deeply appreciate the TIME SAVINGS you provide. They love how you help them reclaim their week while still enjoying delicious, home-cooked meals.
Building on that insight, we reached out to gather your thoughts on potential add-on services that could help customers save even more time, while also creating opportunities for you to earn more. Thank you for being so generous with your time and input. Your feedback has helped us make meaningful decisions, and we’re excited to share the survey results with you.
Key Insights
~70% of customers said they would be very disappointed if Easy Platter no longer existed.
Top 3 reasons they can’t live without us:
⏰ “I finally got my TIME back.” - 67%
🧘 “My stress levels dropped… dramatically.” - 25%
👨🍳 “A chef-level experience at home.” - 8%
The message is clear: customers value the time you save them, the ease you bring to their lives, and the quality you deliver.
Made for Real People with Real Busy Lives
Easy Platter is a perfect fit for:
👨👩👧👦 Parents juggling work and family life
⏰ Busy professionals stacked with meetings
🥗 Health-focused individuals trying to avoid takeout
💼 Anyone who wants home-cooked meals without the effort
This Is What your support looks like
When two-thirds of customers say they’d be very disappointed without you, you know you’re solving a real, painful problem. And we are grateful that you help us with this!
Chef Survey: Exploring New Add-On Services
As we enter the new year, Easy Platter is gearing up to introduce new add-on services designed to make each visit even more valuable for customers, and more rewarding for you.
Because YOU are the face of Easy Platter, it was important for us to understand:
How comfortable you feel with your current visit workflow
Which add-on services you’re most interested in offering
Any constraints or concerns you foresee
The benefits that matter most to you
Your input helps shape what comes next, and we’re grateful for your collaboration.
Key Insights
80% of chefs feel very comfortable with the current workflow
80% are open to offering add-ons (20% said “maybe”)
Top motivations: 💰 Higher earnings, 😊 happier customers
Main concern: ⏰ Ensuring add-ons fit within visit time
Product Enhancements
We have made some meaningful upgrades this month, all focused on saving you time and helping you deliver an even better experience.
A New All-in-One Chef Visit Page
Customers told us they wanted everything in one place, clearer visit details, easy rescheduling, and a smoother experience.
So we rebuilt the Visit Page from the ground up. Customers can now see, in one clean screen:
Upcoming and past visits
Assigned chef
Selected recipes (with the option to add more)
Quick reschedule/cancel options
Why this matters:
Fewer last-minute changes, better customer clarity, and smoother visits for you.
🤖Eva Just Got Better - Smarter Guidance for Customers
We have enhanced Eva, Easy Platter’s AI-powered wellness assistant, to help customers choose meals faster and more confidently.
Eva helps customers who want to:
Lower blood pressure
Lose weight
Boost energy
Eat cleaner
Build healthy habits
By chatting with Eva, customers get:
Goal-based meal suggestions
Personalized wellness insights
Recipe recommendations that align with their lifestyle
Result: Customers know what they want and you walk into visits with clearer direction.
💵 Tip Management — More Flexibility, More Earnings
We’ve added a new Tips section where customers can easily manage their tips based on their visits. They can choose to:
Add a tip for a single visit, or
Set a tip for all recurring visits
This makes it simpler for customers to leave consistent, generous tips each week.
All tips are added directly to your payouts, and you’ll be able to see a clear breakdown in your payout details.
📅 Weekly Availability Reminders — Stay Updated, Effortlessly
We’re making it easier for you to keep their schedules accurate.
What’s new:
Automatic reminders every Thursday at 9 AM via email and SMS
Each reminder includes a direct link to update next week’s availability
The schedule now supports week-specific links, so the calendar opens to the right week instantly
Result: Fewer missed updates and a smoother booking experience for everyone.